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White Papers
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3 Steps to Creating Personalized Customer Support Experiences
A “one-size-fits-all” approach to service doesn’t recognize what is unique about each customer. Tailoring support interactions to fit the specific circumstances of an account can not only increase customer satisfaction, but will also increase revenue by giving special attention to accounts at certain sales milestones (renewals, pending deals) and by extending highly contextual upsell/cross-sell offers when appropriate. Companies hoping to introduce more elements of personalization to support interactions must increase the relationship aspects of technician training, create an agent desktop making all relevant customer details easily accessible, and invest in technology for personalized offers and account guidance. This new SSPA white paper reveals strategies for creating personalized customer experiences.
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3 Strategies for Reducing IT Support Costs in 2009
For many organizations, a significant portion of the IT operating budget goes to external support services. In many cases, this budget has not been subjected to an overarching review, rather enterprises have reviewed and tried to reduce portions of the budget. However, because of the challenging economic times that enterprises are expected to face in 2009, a comprehensive review of the entire support budget is in order.
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5 Essential Strategies for Highly Effective Initial Meetings
Download this white paper to learn five essential strategies to create those highly effective initial meetings that ultimately lead to sales success.
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5 Keys to Getting Started with Interactive Online Training
Download now to learn how leading trainers are leveraging online tools to extend their reach, deliver more training and lower their costs.
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6 Top Support Issues that Keep Execs Awake at Night
Confused about how to optimize your customer support program? You’re not alone. Download this white paper to learn more.
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Case Studies
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PPM Energy Generates Productivity with Citrix GoToMeeting Corporate
Thanks to GoToMeeting Corporate, PPM Energy executives don't have to wait for in-person meetings to make critical decisions – they reduce their time-to-market and lower their costs by meeting online.
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Best Practice for Remote Support and Services
Read a brief case study that explains how PlumChoice, a technical support and training provider, uses GoToAssist.
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BigBand Networks Orchestrates Greater Productivity with Citrix Managed Services
BigBand Networks, a leading provider of broadband multimedia platforms for video, voice and data, uses GoToMeeting Corporate for weekly staff meetings with employees in California, Massachusetts and Israel, as well as for cross-team and departmental collaboration.
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Cut Travel Costs by $50K a Year
Papa John’s pizza company was expanding rapidly with aggressive plans to open dozens of stores each year in regions including Asia, Europe and Latin America. Numerous business-class trips to distant countries for training and meetings were time-consuming and expensive, and they wanted a cost-effective alternative to travel that enabled them to preserve and grow their relationships with franchisees.
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Don`t Rely on Time-Consuming & Expensive Travel
The myriad of details involved in projects require frequent travel for PPM Energy employees and vendors, often to coordinate last-minute changes to engineering plans. To lessen the risk of lost revenue, the company wanted a way for parties to make informed decisions without relying on time-consuming and expensive travel.
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Webcasts
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5 Presentation Essentials of Powerful Leadership
Each of us is a potential leader, with every interaction being an opportunity for meaningful influence. But what does it take to be a truly powerful leader? Learn how to unleash your creative energy, innovative spirit and leadership skills in your business presentations.
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Selling in Tough Times
When the economy slows, so do decisions to invest money in new products or services. More people get involved in the purchasing process, higher level signoffs are required and you’re asked to cut prices. Download this webcast to learn how to maximize sales even in this economy.
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How to Make Live Online Training as Interactive and Effective as In-Person Training
Download this webcast to learn the best practices for delivering engaging training presentations and discover how to command the attention of your audience.
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Using Webinars to Engage Prospects
Setting the tone for your Webinars is crucial, from initial promotion efforts all the way through delivery of content and post event follow-up. How you interact with your prospects will determine whether they advance along the sales cycle or lose interest. Learn how to make your webinar a success.
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8 Ways to Grow Your Professional Services Profits
Watch this on-demand webinar to hear Jeffrey Tarter, executive director of the Association of Support Professionals, explore how companies can increase the profitability of professional services. He will also detail 8 strategies for achieving profit margins of 30 percent or higher.
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Survey Results
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IT Help Desk Executive Survey Summary
Today’s workforce is a mobile one — more likely to be on the go than sitting in an office down the hall from the IT help desk. This shift in the traditional workspace has introduced new, more complex IT support challenges.
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What Causes Webinar Attendees to Bail
Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations.
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Product Literature
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Custom GoToMeeting Corporate Evaluation
Seeing is believing. Try GoToMeeting Corporate.
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GoToAssist Product Overview Fact Sheet
We live in an era in which customer satisfaction differentiates businesses from competitors across town or across the globe. Read this product literature to learn more about a suite of integrated service-delivery tools makes it easy for service representatives to deliver a memorable customer experience every time.
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GoToMeeting Corporate Factsheet
Read this factsheet to learn how GoToMeeting Corporate makes online meetings easy.
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GoToMeeting Corporate Free Evaluation
Seeing is believing. Try GoToMeeting Corporate free.
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eWeek Podcasts
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Citrix and the Next Generation Web
In this eWEEK podcast, eWEEK Chief Technology Analyst Jim Rapoza talks to Wes Wasson, chief strategy officer for Citrix, about how Citrix is responding and adapting to new technologies, especially those in the Web 2.0 arena.
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Research Reports
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A New Management Strategy for Today's Definition of Work
Download this research review to learn why the mobile workforce is real -- and here to stay, what defines today’s Web commuter and how employee mobility has tangible benefits for your businesses.
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B-to-B Marketing in 2009: Trends in Strategies and Spending
Want to know how your peers are allocating their marketing budget, which strategies are working and which tactics are performing best? The much anticipated 2009 edition of the MarketingProfs B2B Trends in Strategies and Spending Report is out! Download this survey report to discover critical information you need when making your own planning decisions in 2009.
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Smart Security Choices for Mobile Workers
Laptops are an essential tool for many mobile workers, but they can also pose a significant security threat for organizations due to the confidential information often housed on them. Download this research brief to learn the situations that pose the greatest security risks, the potential impact of a security breach, and how to avoid a major security catastrophe altogether.
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Cut Costs and Drive Efficiency of Virtual Teams
Technology has increased our mobility and permanently altered the business landscape. Like Dorothy clicking the heels of her ruby slippers, we, too, can be virtually anywhere in a few clicks of a mouse. Of course, it’s not just having the tools that counts — it’s about using them effectively. This new research review explores the benefits of combining Web and audio conferencing to improve team communication, reduce costs and increase efficiency.
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Delivering Scalable, Economical Remote Desktop Access
GoToMyPC Corporate can make your employees more productive and loyal. Download this research report to see the benefits over more cumbersome VPN solutions.
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Technology Briefs
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Citrix GoToMyPC Corporate Business Continuity Option
Read this technology brief to learn more about the Citrix Business Continuity option, an innovative solution for businesses seeking ways to protect against productivity losses during a workforce disruption. The Business Continuity option helps you quickly provide employees with a reliable, secure way to work from home or anywhere during a crisis, even for extended periods.
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Empowering the Team Process
You already know that web conferencing technology enables business meetings, webinars and online training. But did you know that it's also a consummate team player? Web conferencing has transformed team process — in many ways, making it better than being there. This new Wainhouse Research brief explores how web conferencing is transforming the way teams get work done.
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Get Off the Road and Go Online: The Benefits of Teleworking
The Telework Fact Sheet details benefits for employers, employees and the larger community.
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GoToMeeting Corporate for Collaboration
Extending your reach, reducing costly travel and increasing productivity are critical for ensuring your organization’s success. Download this tech brief to learn more.
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Gramm-Leach-Bliley Act Compliance and Remote Access
This informative guide was created to assist financial institutions in navigating the GLB Act requirements and to demonstrate how Citrix GoToMyPC Corporate can support compliance with these stringent security measures.
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Product Demos
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How GoToMyPC Corporate Works—Flash Demo
Watch the GoToMyPC Corporate Flash Demo to get a technical overview of the infrastructure that makes secure remote access with GoToMyPC Corporate possible.
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Videos
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Deliver Top-Notch Training Online
Road-weary trainers know that time is a precious resource. Circumnavigating the globe (or just making shorter office-to-office jaunts in the same city) to deliver in-person training is no longer necessary — or efficient. That’s why more organizations are moving their training programs online.
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Web Conferencing for Better Collaboration and Reduced Travel
Watch this video to hear Robert P. Mahowald of IDC research provide insight on the benefits and ROI of Web conferencing across the organization. He discusses the power of "show plus tell" in relation to web conferencing as well as how it cuts down on the need for travel.
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