Key Statistics*
- Only 12% of leads generated have immediate needs
- 70–80% of “inquiries” have latent interest and therefore
go uncalled by the sales team
- 80-90 out of 100 deals are initially left behind by
sales
- There is over 7 times improvement in sales closure
if leads are responded to within 48 hours
- It takes multiple communications to gain decision-maker’s
attention.
*Source: The Rock Annand Group. (2007).
Relationship Marketing 2.0. Bruce Henry, President.
Too often, leads that your team works hard to generate are left on the table resulting
in untold lost revenue, increased sales costs and frustration, and distrust between
marketing and sales. Why?
Because up to 95 –97% of prospects are not sales-ready*and taxed
sales teams often don’t have the bandwith to efficiently determine who’s hot and
who’s not before the lead has gone cold.
With the Web Buyer’s Guide Integrated Lead Management Services
however, you can keep your leads interested, move them through the buying cycle,
and deliver prioritized lead reports that will help your sales team generate more
new business faster.
Our lead management services are comprised of a seamless lead nurturing program
ACCELERATE and our state-of-the-art lead scoring program
SCORE.
Together they can help you:
- Eliminate waste and cost at the bottom of the sales funnel
- Continually engage prospects to generate increased interest
- Streamline your sales pipeline
- Maximize sales and marketing efficiencies
- Deliver prioritized lead reports that enable your sales team to focus on hot leads
first
- Generate more new revenue
- Facilitate a better working relationship between sales and marketing
Sign up for our ACCELERATE and SCORE
programs and start maximizing your lead generation efforts today.
