AT&T Article Sample

U.S. Online retail sales grew 12.6% to reach $176.2 billion in 2010 and are expected to continue to grow at a 10% compound annual growth rate from 2010 to 2015 according to Forrester Research. Among the factors cited as driving this growth is ubiquitous connectivity to the web.

Increasingly this connectivity is via devices such as smart phones, game consoles and tablets. Marketers are increasing innovative at driving e-commerce sales. Flash crowds are being driven to e-commerce outlets by flash-sales and daily deals. Leaders in this arena include Groupon, LivingSocial and Yellow Pages’ Deal of the Day.