ProveIT White Paper Sample

Return on Investment (ROI) is frequently required as a basis for making decisions about technology directions and acquisitions. Equally frequently it seems, ROI can create controversy and consternation. Many people question the appropriateness of ROI calculations, while others are uncomfortable with and even fearful of making the ROI calculations themselves.

Frankly, ROI often is misunderstood and misapplied; and although some folks undoubtedly are scared of math in general, ROI computations can invoke uncertainty even in those who ordinarily are not mathphobic.

To help you use ROI confidently and competently, we’ve identified and suggest ways to avoid the following 10 pitfalls that commonly affect the suitability of ROI calculations and their usage. We start with simpler issues related to the calculations themselves. Then we move to the more difficult, and often more important, issues of how ROI is interpreted and used.