VeriSign White Paper Sample

This paper examines how recent trends in Internet trust marks can restore online shopping confidence, get more people to shop, and as concluded by at least one recent study, even help induce those who do shop to spend more money. Having the right level of Web site security in place is not enough to turn the tide. Online merchants need to advertise their investment in security and their commitment to shopper safety. As proven time and again, trust marks are one of the best ways of doing so.

In strengthening consumer confidence, trust marks are proven to help drive sales, boost margins, and enhance a site’s competitiveness. However, a trust mark’s effectiveness is proportionate to its recognizability. The VeriSign Secured Seal is far and away the world’s most highly recognized Internet trust mark—it is seen in more places, by more people, and with a higher recognition level of its value than any other mark.