Unlocking Customer Advocacy in Retail Banking: The Customer Focused Enterprise

Unlocking Customer Advocacy in Retail Banking: The Customer Focused Enterprise
from IBM

Article

Description:
Many banks are counting on organic growth that may not materialize. To boost the bottom line, banks need to focus more on customer attitudes. By identifying which customers are advocates, apathetics and antagonists, banks can more precisely target customer experience improvement initiatives based on a more informed understanding of customer preferences and future value. Read this article to learn more.

View This Now

View all resources by IBM