Acquia White Paper Sample

All organizations must, in our view, become social publishers who seek to remove communication barriers and enhance collaboration throughout: amongst employees, between them and their respective communities. In so doing, social publishers embrace the wisdom of the crowd, and build their authority and reputation while mingling directly and joining in the markets they intend to serve.

From the information consumer’s perspective, social publishing companies provide access and influence. When people feel they have access to conversations with in organization, both internally with management, and externally, (as well as with other customers, voters or students), they feel better connected to that organization. With that access, people feel they have the opportunity to influence decision-making – whether to share an innovative concept or opinion, improve product or process quality.