Interactive Intelligence Article Sample

I just read yet another article, “What Is Unified Communications?” written in NEC Newslink, a quarterly report for NEC distribution channels, attempting to explain what UC is all about. What was most interesting about this piece was that it quoted several different definitions of UC promoted by leading industry technology developers and analysts. The fact that UC is, indeed, so complex that it requires everyone who talks about it to first define it demands attention.

Part of the problem is that most people are mixing up the different perspectives of UC, and it is time that we started being more specific about which perspective we are talking about. The other part of the problem is that there is more than one target audience in the business market and they have different concerns for the value of UC to a business organization. So, the UC implementation “message” really is quite complex!