IBM Research Report Sample

The magnitude of change that is affecting industries today is unprecedented. Difficult economic conditions, a broader set of business imperatives, and evolving technology requirements are presenting midsize companies with as many threats as opportunities. At the same time, fundamental shifts are taking place in the way people everywhere live, work and interact. It’s becoming increasingly clear that innovative, forward thinking organizations can do more than survive in this environment, they can thrive. Midsize companies have been the engines of economic growth fueling a smarter planet for a long time. To continue that path to success, midsize businesses must embrace new and better ways of doing business. This is a smarter world, one where midsize companies can take a fresh look at ways to make far better use of the information and resources available to them.

The study reveals distinct mindsets that are actively shaping the business strategy and related IT priorities at midsize companies. Leaders of these organizations are being counted on to find new growth opportunities and deliver innovation to support the accelerating rate of change. At the same time, they must improve efficiency and manage an effective, secure and resilient IT infrastructure to ensure the organization’s survival and success. As might be expected, the survey shows these parallel forces are shaping the mindset of midsize businesses around the world.