Oracle White Paper Sample

Our research demonstrates that vendors can suffer greatly if they do not carefully consider how online security and authentication is handled. Dissatisfaction with existing measures is holding back the online retail industry, inhibiting many businesses in their ability to grow market share, increase service costs, and improve brand value.

The research highlights how cumbersome and unintuitive authentication processes often impede consumers in their ability to make purchases. If that’s not sufficient cause for concern, retailers should note that irritated customers tell others about their negative experience, both inperson and online. Needless to say, with the advent of social networking, disgruntled customers can reach much larger audiences than before. While it is difficult to quantify the brand damage, that it is occurring is unequivocal.