Motorola Case Study Sample
The challenge: Improve customer safety and satisfaction
When officials at McCarran International Airport made the commitment
to improve customer safety and satisfaction, they knew it was going to
be an extremely difficult task to identify and implement the optimal
solution in just months. Baggage processing procedures were quickly
identified as a significant concern and a primary element in need of an immediate and pervasive overhaul.
Airport officials conducted extensive research to discover alternatives to conventional baggage handling and tracking processes. They soon discovered the numerous advantages of RFID, specifically ultra high frequency (UHF) smart-label technology. They then selected Motorola to design and implement the solution for their passenger safety and satisfaction dilemma.
The solution: RFID baggage tagging system
McCarran International Airport and Motorola set out to create an efficient, cost-effective and accurate baggage tracking system to support the TSA objective of screening all passenger baggage. Together, the team developed a new process to automatically track all passenger bags through inline explosive detection and screening equipment, ensuring safe passage for the airport’s millions of customers each year.