SAP Case Study Sample

FreshDirect, an online grocery delivery company, distributes food products to residences and offices in the New York City metropolitan area. FreshDirect specializes in perishables, offering over 3,000 varieties of high-quality fresh food. Since FreshDirect buys fresh foods directly from the source, bypassing the usual layers of distributors and middlemen, the food on its customers’ tables can be four to seven days fresher than food from a typical supermarket. Running such a business requires a finger on the pulse of the organization, so decisions can be made quickly.

Two years ago, FreshDirect found it very challenging to get operational insights from its information systems. The company’s IT application portfolio consisted of SAP R/3 software as well as at least 20 other Web-based applications.