Dell Case Study Sample

A vital link in the 7-Eleven marketing structure are 800 field consultants, each overseeing a group of eight to ten stores with a combined revenue between $10 and $20 million. They work closely with individual store operators to implement corporate and merchandising strategies and introduce new products. The 800 field consultants are on the move constantly. When they and 2,000 employees in remote offices were due for a desktop/laptop refresh of their existing Dell devices, 7-Eleven decided to purchase laptops for all of them.

Cator’s IT group selected Dell Latitude D630 laptops with Intel Core 2 Duo T7500 processors to replace the laptops and desktops used by remote-office and mobile employees. “The Dell Latitude laptops with Intel Core 2 Duo processors deliver the performance and mobility our employees need for staying productive wherever they are,” says Cator. “The multi-core processors provide plenty of performance for multitasking with standard applications such as Microsoft Office and Adobe Acrobat, and with the proprietary tools some of our employees use for data analysis. The processors’ built-in energy-efficiency features also mean that our field workers can keep working unplugged for longer than ever before.”