AT&T Case Study Sample

Streetblimps is an out-of-home media solutions company offering innovative promotion strategies to top companies. Streetblimps promises its clients effective advertising that’s delivered on time and on budget. The uniqueness of their’ strategy created logistical challenges when it came to verifying the performance of its mobile billboards. Unlike traditional media that can track readership or viewership, the company required its drivers to assist in documenting their results.

They needed the ability to quickly and accurately document campaign performance for advertising clients. AT&T suggested a GPS-based workforce-management solution that’s as distinctive as Streetblimps’ media solutions.

TeleNav Track from AT&T lets Streetblimps drivers use BlackBerry Torch smartphones to access GPS-enabled location tracking, turn-by-turn directions, mileage records and wireless forms. They can quickly capture and submit photos with the devices, making it easier to provide detailed records to satisfy advertisers and support Streetblimps’ continued growth.