AT&T Case Study Sample

Custom Bandag is a 35-year-old family-owned company that specializes in providing trucking and construction firms with commercial tire services, including re-treading, maintenance and inspection, emergency road service and new tire sales. Custom Bandag’s success depends on maintaining its enviable reputation for dependable and expert service, both for keeping customer’s vehicles moving, and helping them comply with strict Department of Transportation regulations. They needed to be able to provide efficient tire maintenance service to trucking and construction customers, respond quickly to stranded customer vehicles, contain overall operational costs.

To monitor and track its service vehicles across its service territory, Custom Bandag deployed TeleNav Track from AT&T, running on Motorola Tundra devices that are carried by its drivers. Dispatchers and managers use the system to more efficiently route trucks to emergency calls, plan more cost-effective delivery routes and manage overall performance of their drivers.