Google Sample Research Report

Based on the interviews with the 12 existing customers provided by Google and broader survey data, Forrester constructed a TEI framework, a composite company, and an associated ROI analysis that illustrates the financial impact of Google Apps. The representative organization Forrester synthesized from these results represents a North American services organization with 18, 000 employees spread out across three continents.

The organization chose to first migrate to the Google Apps messaging platform, with 75% of end users fully migrated in Year 1 of the analysis and 100% of end users migrated in Year 2 and Year 3. The ramp-up of collaboration usage was more gradual; while Google Docs and Sites were immediately available with Gmail accounts, end users organically adopted Google Docs and Google Sites as these collaboration tools took root among their colleagues. In Year 1, 45% of users had started using Google’s collaboration tools; in Year 2, 55% had started, and in Year 3 of the analysis, 60% had started.