IBM Research Report Sample

IBM, a longtime dominant entity in the technology industry celebrating its centennial this year, continues to show an immense global impact. IBM solutions touch nearly every industry, every customer segment, and every part of the globe. IBM's multipronged go-to-market strategy, although discordant at times, is now closer than ever to a harmonious intermingling of IBM's direct and reseller channels. This balance has in part been achieved through its steady investment in the right tools and resources for its channel program, IBM PartnerWorld. IBM PartnerWorld is the single IBM partner program crossing business units, segment groups, industry teams, and geographies. The centrally managed and locally executed channel program confers the benefit of consistency for partners and efficiency for IBM.