NetApp Tech Analysis Sample

The advertising campaign for the Florida Orange Juice Growers Association proclaims, “Orange juice: It’s not just for breakfast anymore.” While there is no real reason to limit orange juice consumption to breakfast time, people tend to think of it as a breakfast drink. It’s habitual and cultural. Of course, the orange growers want to stimulate demand, so their ad campaign opens our minds to the possibility of drinking OJ at other times of day. Why not lunch or afternoon snack or even dinner? Seriously, why not?

Storage vendor NetApp is making a similar claim about data deduplication: It’s not just for backup anymore. Data deduplication began several years ago as a special technology for eliminating redundancy in disk backup systems. Since backups are – by nature – highly redundant, deduplication is able to reduce the data by a factor of around 20:1, so enterprises can back up more data to disk and/or reduce the amount of storage purchased, while enjoying faster disk-based recoveries. This synergistic combination has propelled the rapid adoption of deduplication into the mainstream.