GoToMeeting Corporate White Paper Sample

Companies conducting 6+ Webinars per year find them more effective in generating quality leads than those who conduct fewer Webinars.

Once a company starts running Webinars, they view them more favorably as “effective” in generating quality leads.

• 44% of respondents who conduct 3-5 Webinars per year reported that Webinars were “effective” in generating quality leads. In contrast, 59% of companies conducting more than 6 Webinars per year reported that Webinars are “effective” in generating quality leads. Just 26% of respondents who conduct 1-2 Webinars per year report them as being effective in generating quality leads.
• 66% of companies who have been conducting Webinars for less than 1 year say they do so to generate leads, while 75% of those conducting Webinars for more than 3 years do so to generate leads.
• 61% of companies who have been conducting Webinars for more than 1 year see them as a way to build loyalty (meaning repeat visits, reaching out to customers, etc.) while only 51% of those conducting Webinars for less than 1 year use them to generate loyalty.