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Datamonitor: The Importance of Data Integration on the Business Value of Enterprise Applications
from  Informatica

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In today’s tough economic environment, it’s never been more important to make sure that your business investments deliver value. Enterprise applications like CRM and ERP can help your company reduce costs, grow market share, and improve customer service.

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Beneficial geopolitical conditions, the quickening pace of communication, and the low price of energy at the beginning of the 21st century enabled the flow of goods and services on an unprecedented scale. Recent changes in the macroeconomic outlook notwithstanding, the business environment remains extremely competitive and dynamic. At the same time, a more stringent regulatory compliance regime now exists in most sectors of the economy, following a series of high-profile business scandals in the early 2000s. Since the current global macroeconomic challenges could be attributed to the insufficient regulation in certain sections of the financial markets, the demands for tighter control and risk management are likely to increase in the future.

Business trends such as globalization and stringent regulatory regimes are well understood by stakeholders in the enterprise technology market, as evidenced by the responses to Datamonitor's survey. According to the study, all four principal business factors are judged to have higher impact now than they had two years ago. All current trends will remain relevant, but the impact of regulatory compliance and the globalization of markets and competition will be felt particularly keenly during the next two years.

Organizations are adapting by reducing costs, growing share and improving services
Progressively competitive global markets, stringent compliance frameworks and market consolidation are all having a real impact on businesses. Of course, such far-reaching changes in the business environment cannot bypass IT strategies. Datamonitor observes that in such market circumstances, organizations are trying to do more with less while improving customer services, and expanding revenues and operational efficiency.

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