Harte-Hanks Trillium Software White Paper Sample

Mastering data across any large enterprise is a massive undertaking – filled with promise – and risk. It impacts stakeholders from multiple business disciplines, it demands institutionalizing new processes, and it requires integration of several technologies. Most vexing, perhaps, is the data itself: ever-changing, hard to rationalize, often misunderstood.

This white paper presents a functional model of an ideal, end-state Master Data Management (MDM) ecosystem and attempts to break it down into its discrete components. It then explores the role each plays in the overall MDM implementation and offers guidance to planning an MDM strategy.