Syncsort White Paper Sample

Many companies use off -the-shelf web analytics products, which oft en make it relatively simple to monitor and analyze website activity, eliminating the need for significant IT efforts. There is no shortage of these web analytics products from which companies can choose.

But as companies become more sophisticated in their web analytics requirements, they oft en need to augment the capabilities of these packaged products. Building and maintaining an internal clickstream data warehouse (CDW) enables these companies to manage, segment and report on data in ways that the packaged products do not.

Until recently, building and maintaining a CDW has been prohibitive for most companies because of the volume and complexity of the warehoused data, as well as the volume and complexity of the raw source data files. Though recent advances in data warehousing technologies, such as columnar databases and data warehousing appliances that deliver high performance with massive and complex data sets, have made CDWs a practical opt on for many companies, these technologies are not by themselves sufficient.