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Focus Research’s buyer categories help you identify your most important needs, which can serve as a filter when evaluating product options in the market.

Based on extensive research with other phone system buyers, vendors and market experts, we have identified the following categories as the most important buyer types in the business phone system market. The categories below, along with our Buyer Category Worksheet in the Tools section, can help you understand what kind of buyer you are. We also use these same categories to identify the best product and vendor options in Focus Research’s SMB Phone Systems Product Comparison Guide.