The Challenge
The AT&T Field Operations division is on the front line of AT&T customer service, installing and maintaining AT&T consumer services for millions of customers in their homes and businesses. With the launch of the AT&T U-Verse video entertainment service, technicians were assigned a steadily increasing number of customer premise calls, providing multiple daily opportunities to develop and nurture relationships with customers.
As the number of service calls increased, so did the Field Operations division’s costs; gas prices skyrocketed, dramatically increasing AT&T’s cost to provide every service call. Needing to contain costs without compromising the excellent service its technicians provided to customers, AT&T turned to mobile technology.