Sybase White Paper Sample

What application development decision has surged to become a top priority for many of today's ISV executives? The database decision.

Wide variances in performance and cost among today’s database solutions are forcing ISV executives to choose wisely. Market trends reveal more and more ISVs are choosing an embedded database solution. Globally, the market for embedded database solutions has grown, with 12% annual global growth from 2007-2008 as measured by industry analyst firm IDC. What is driving this growth? According to IDC, "The continuing need for packaged, zero administration solutions to be deployed in businesses and professional offices where there are no IT staff will continue to drive embedded DBMS growth. Furthermore, the addition of billions of devices to the network edge will accelerate, driving demand for databases that run on mobile devices, synchronization software, and databases that manage and coordinate the data running on mobile devices. Embedded DBMS has a big stake in this area."