Acquia White Paper Sample

Today, digitally savvy companies manage a growing set of web experiences, targeting specific channels, audiences, markets, and outcomes. When promising opportunities arise, smart firms move quickly to launch new experiences. But the willy-nilly addition of standalone sites within the enterprise – typically built on an array of technologies by disparate groups — leads to wasted efforts, unnecessary expenses, and problems sharing content or capabilities. Customers also feel the pain, as they are bombarded by mixed messages and disconnected websites.

When juggling multiple sites and experiences, enterprises face the dilemma of scale: how best to leverage IT investments for an economical yet sustainable solution.