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Diversey’s Brent Hoag: IT is a Brand unto Itself
from Wipro Technologies

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Information Technology (IT) can and should function as a business unto itself, not as a support organization, says Brent Hoag, vice president and chief information officer (CIO) at Diversey, a leading business-to-business provider of institutional cleaning and sanitation solutions.

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While outsourcing gave Hoag’s group a path toward a strategy, it did not make IT entirely visible. What did? Implementing Google apps in 2009 across a 12,000-user enterprise. This strategic move affected everyone in the organization. Since it involved email and calendaring, suddenly everyone at Diversey could see what IT could do for them.

Of course, nearly every solution faces challenges on its way to implementation. In this case, the two biggest were funding and speed-to-delivery. “This initiative wasn’t an order from the business for IT to execute,” says Hoag.

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