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Ambient Business Intelligence: Pervasive Technology to Surround and Inform
from  Oracle

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Description:
Freeing BI from the data warehouse, with its data-centric methodology and slow development pace, and placing it all over the enterprise – in processes, before processes and after processes, frees BI to provide analytical, informative, investigative and collaborative benefits that organizations need. To do that requires making BI more nimble, more able to communicate with other services and considerably smarter.

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